MAD beer project preview

MAD beer

Case study coming soon.
Research / Brand strategy / Visual identity / Packaging / Naming
December, 2021
"In 2021, the founder of a prominent production holding company approached us to introduce a new craft beer brand to the market. During the project, extensive research reshaped the brand's offerings and communication strategy. With the guidance of an organoleptic specialist, we crafted new beer flavors based on consumer preferences. The packaging design became the centerpiece of our communication, tailored to captivate an energetic and pleasure-seeking audience."